The hottest ringcentral adds ale to the cooperatio

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Ringcentral added ale to the list of partners

translated by Lao Qin Ye

CTI Forum () news on August 13 (compiler/Lao Qin): first Avaya, then ATOS, and now Alcatel lucent is making the wedge-shaped mouth slope collapse or wear industry (ALE). Ringcentral continues to move towards the direction of ucaas rule

in 2011, VC Marc andreesen said what is now famous: software is devouring the whole world. Ten years have passed. Now, the cloud is devouring the whole world -- in the field of communication, the cloud is operated by ringcentral

since last autumn, ringcentral has been devouring the share of cloud computing. It began in October 2019, when the company announced the establishment of a unique partnership. Through this partnership, Avaya will sell the ringcentral version of Avaya adjusted by ringcentral, called Avaya cloud office. A similar agreement was reached with ATOS, the global system integrator, last month. Through this partnership, ATOS will resell ringcentral office under the brand of unify cloud office. This week, we learned that Alcatel lucent enterprise (ALE) has reached a deal with ringcentral and will sell ringcentral office under the rainbow office brand supported by ringcentral

rainbow color

by cooperating with ringcentral for cloud, ale will realize similar benefits obtained through cooperation with Avaya and ATOS and ucaas leaders. Consistent with ringcentral, ale quickly tracks ucaa9 based on a well-known, rock solid solution Multi language random switching: Simplified Chinese, traditional Chinese, English s delivery

ale has been involved in cloud technology for many years, and it has powerful private cloud and communication platform as a service (cpaas) products. However, for low-end enterprises seeking cloud services, it lacks the ucaas option. Rainbow office products fill this huge product portfolio gap and provide a good complement to other parts of the rainbow product portfolio (rainbow, rainbow cpaas and rainbow private cloud)

ale has a huge customer base of 40million seats in more than 100 countries/regions. In the brief introduction, ale did not provide me with the exact number of the entire potential market it can see in rainbow office, but we can assume that larger enterprises may prefer rainbow private cloud. It did say that it would initially actively strive for about 2million seats for rainbow office. I assume that these customers can't wait to migrate to the cloud, and like Avaya and ATOS' partners, ringcentral and ale will jointly build a migration tool to help ale customers migrate from traditional ale to rainbow office with minimal risk

another interesting aspect of this deal is that it should open the door for ale to become a larger participant in the United States. Currently, North America accounts for only 3% of ale revenue. I have talked with some government agencies and other companies. Whether right or wrong, I am worried about the ownership of Chinese investment company Huaxin in ale. Although ale executives have made it clear that although Huaxin provides financial support, ale is a French company, which came out of France and is managed by the French people. Anyway, perception sometimes becomes a reality. The exchanges between China and the United States are not very smooth, so I can understand why there is some tension

value stratification

for ringcentral, its value is similar to the value obtained through early partnership. In addition, in addition to the huge customer base, this relationship provides an entry point for ale's 2900 channel partners. Ale has the largest customer base in Europe (71%), followed by Asia Pacific (19%)

ale trading is also possible, while SAIC period was mainly engaged in the development of power battery packs, BMS and other specific utilization systems, so that ringcentral reached another value level, focusing on a few vertical areas: public sector, government, transportation, medical treatment, education and hotel industry. Ale has captured the market through digital transformation and built many unique communication centric solutions, usually introducing IOT or other technologies

in addition, ale is a unique partner of ringcentral because it has a strong network and data center product portfolio, enabling it to sell a wider range of solutions. In theory, ringcentral can adopt some of these solutions and replicate them to its customer base

the rise of ringcentral is remarkable. It is easy to say that the company is in a cyclical trend, which is true, but this upward trend does not eliminate all problems. Ringcentral ended the debate about whether it is still the leader of 8x8 cloud market a few years ago. In the past 24 months, the share price of ringcentral has increased by more than 200%, while the share price of 8x8 has fallen by 29% - no doubt this is the story of the two companies. Although the customer's feedback on 8x8 products (especially the products of the contact center) is very good, the leadership changes and subsequent strategic changes make it unable to get enough attention

missed opportunities

for ale, now look at the company. It needs to do such things to compete for ucaas business. But I don't think it's necessary. Huaxin has owned ale for about six years now, and it is disappointingly quiet. I remember that at the time of the transaction, our company specialized in the production of spring testing machines, with the goal of doubling the scale of ale through organic (independent innovation) and inorganic (acquisition) growth. Considering that the company is in the network and communication market at the same time, as a rich owner, it could have taken many actions. Avaya's network business, brocade's data center business, Polycom, aerohive, bluejeans and vidyo are just some companies that were acquired by other companies during the tenure of Huaxin ale

in ucaas, the acquisition of companies such as star2star or fuze (which may be acquisition targets) will create considerable revenue and profits for ale. Instead, its owner has been content to do nothing. Based on the current situation of the company, it is the right choice to cooperate with marketing leaders and the de facto ringcentral. Any opportunity that ale must purchase a cloud platform has now passed

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