The hottest packaging has increasingly become a ke

Packaging has increasingly become a key factor in the competition in the pharmaceutical market

release date: Source: Internet editor: China Packaging browsing times: 578 copyright and disclaimer

core tip: in recent years, the technology and equipment level of China's pharmaceutical industry has been continuously improved, putting forward higher requirements for packaging materials, With the improvement of domestic people's living standards and the introduction of OTC drug policies that depend on the speed and explosive power of aircraft, drug packaging has gradually become an important factor in market competition. The drug packaging will show a trend of being more convenient, safe and more in line with environmental requirements

[China Packaging News] in recent years, the technology and equipment level of China's pharmaceutical industry has been continuously improving, putting forward higher requirements for packaging materials. With the improvement of domestic people's living standards and the introduction of OTC drug policies, drug packaging has gradually become an important factor in market competition. The drug packaging will show a trend of being more convenient, safe and more in line with environmental requirements

at present, the packaging quality of most drugs in China is low, and nearly 70% of drug packaging cannot meet international standards. This gap is mainly reflected in the low level of overall production technology of drug packaging materials, the management and anti-counterfeiting of labels, and the safety and environmental protection of drug packaging materials. Domestic pharmaceutical enterprises mostly choose the relatively cheap white board paper as the packaging material of medicine boxes, mainly for the consideration of reducing costs. Domestic enterprises are generally not willing to spend more money on packaging, and the common practice is to save as much as possible

in addition, Chinese pharmaceutical enterprises are still relatively backward in anti-counterfeiting packaging technology. Although they have a certain understanding of the importance of packaging anti-counterfeiting, they still invest less in technology. It is urgent to improve the anti-counterfeiting technology of pharmaceutical packaging. The investigation of the State Food and Drug Administration shows that the overall technical level of China's pharmaceutical packaging materials industry is not high, the grade is low, far behind developed countries, and the quality of packaging materials and the contribution rate of packaging to the pharmaceutical industry are low. According to relevant data, in developed countries, pharmaceutical packaging accounts for 30% of the value of drugs, while in China, it is only 10%

with 3. Room temperature 10oC ⑶ 5oC; With the increasing trend of consumers' self purchase, the pharmaceutical industry is booming and the pharmaceutical market is becoming wider and wider. The new development trend of the international pharmaceutical packaging market is that the white packaging technology is widely used, the proportion of mechanical technology and photoelectric integrated packaging technology is increased, and the safety of pharmaceutical packaging is increasingly valued

pharmaceutical enterprises should pay enough attention to packaging appearance, packaging design and external packaging quality. Especially for OTC drugs, commodity packaging will be an important means of market competition. Therefore, domestic enterprises should fully understand the shortcomings of the packaging industry, establish a correct concept, and strive to change the situation of insufficient overall competitiveness of the industry