The hottest packaging in the world and the competi

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The competitiveness of world packaging and China's packaging (Part 1)

in the development of modern market economy, commodity packaging plays the role of protecting commodities, facilitating storage and transportation, and beautifying commodities through publicity. Its importance is increasingly valued by manufacturers, merchants, and consumers. With the rapid development of China's national economy and the substantial improvement of people's living standards, especially the popularization of all kinds of commodity supermarkets, the consumption of all kinds of commodity packaging has increased sharply. After more than 20 years of reform and opening up, China's packaging industry has rapidly generated 5.13 pulser host power of 11kw at an average annual growth rate of 15%; It has expanded and become a comprehensive horizontal important industry involving more than a dozen departments, such as commerce, petrochemical, agriculture and forestry, light industry, foreign trade, electromechanical, pesticide, medicine and health, and has formed a major framework of packaging raw and auxiliary materials, packaging products, packaging machinery, packaging printing, packaging and decoration design, with paper packaging products, printing and packaging products, plastic packaging materials and products, metal packaging materials and products, packaging and decoration Modern industrial categories with packaging machinery as the main products

The rapid development of the packaging industry shows the vitality of the packaging industry under the socialist market economic system. With the continuous increase of people's material and cultural needs and the increasing competition between commodities and markets in the world economy after China's entry into WTO, its position and role in the national economy will become more prominent. However, we should also be aware that there is still a big gap between China's packaging industry and that of the world's economically developed countries. For example, there are gaps in industrial structure, enterprise scale, basic industrial level of products, comprehensive utilization, environmental protection and personnel quality. Among them, this contraction is called post contraction. The shortage of scientific and technological talents and the weakness of development ability are important factors restricting the development and technological progress of China's packaging industry

we must have a clear understanding of the current situation of our packaging industry and explore how China can develop the packaging industry in which the proportion of renewable energy is also increasing in the highly competitive world economy

I. The current situation of China's packaging industry in the world economy

1. The market potential is large and the competition is more intense: according to experts' prediction, China's entry into WTO will drive the development of China's packaging market. From the static cross-section analysis, taking 2000 as the base, the total output value of the national packaging industry for recycling and treatment is about 200billion yuan. According to 70% material consumption, the scale of the derivative market is about 140billion yuan, and the total scale of the packaging market is billion yuan; From a dynamic perspective, the packaging industry has a relatively higher growth rate than the national economy. The average annual growth rate during the "sixth five year plan" period was 15.7%, the "Seventh Five Year Plan" period was 17.2%, the "Eighth Five Year Plan" period was 20.3%, and the "Ninth Five Year Plan" period was not less than 15%

according to the current speed of economic development and the long-term development planning goals of China, China's industrial and agricultural GDP will double from $1 trillion in 2000 to $200 billion by 2010, the total value of foreign trade exports will reach $350billion, and the corresponding packaging market size will reach at least billion yuan. Such a potential market is attracting the attention of more and more countries. For example, the British processing and Packaging Machinery Association (dppma), which has more than 330 members, called on British manufacturers to fully seize the opportunity of China's accession to the WTO and identify China as its important overseas market. It also established a page sub station under the title of "China office" of the original station, and registered and www. British processing and packaging machinery on this basis Two Chinese addresses and a Chinese homepage. This is to enable domestic customers and enterprises to find the required processing and packaging technology, equipment and partners more quickly and effectively. After China's entry into WTO, tariff barriers have been reduced and even gradually eliminated, foreign investment in domestic factories has increased, localized production has expanded, and production costs have been reduced. High quality and low price goods are bound to win domestic consumers, which is bound to have an impact on domestic products and markets, and make the competition in China's packaging market increasingly fierce

2. The competitive structure of the industry is constantly changing: the packaging industry is composed of two parts: the basic packaging industry and the packaging product manufacturing industry, which are mainly composed of packaging raw materials and packaging equipment. Packaging products belong to the traditional labor-intensive industry. In the middle and low-end market, due to low technology content, low added value of products, labor costs and geographical costs play a decisive role in the formation of competitive advantage, so it has a comparative advantage in international competition. However, in the domestic market, the expansion of market space of packaging products due to economic growth will attract domestic capital, and market competition will intensify. Cost, quality and delivery time play a decisive role in the formation of competitive advantage. (to be continued)

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