How to improve the management ability of aluminum

2022-07-22
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With the cooling of China's economy, the traditional manufacturing market has turned to low-speed growth. As a member of the traditional manufacturing industry, the aluminum alloy door and window industry is also facing the dilemma of market saturation and urgent transformation and upgrading

with the cooling of China's economy, the traditional manufacturing market has turned to low-speed growth. As a member of the traditional manufacturing industry, the aluminum alloy door and window industry is also facing the dilemma of market saturation and urgent transformation and upgrading. And the pressure of the first-line dealers of aluminum alloy doors and windows is not lower than that of the enterprise itself. In a market full of competitors, how should they operate stores and obtain more return on investment

sell products that meet market demand

regardless of all walks of life, the sale must be adjusted to local conditions. For example, in southern China, there are many rainy seasons and heavy moisture. Consumers have high requirements for waterproof and moisture-proof of door and window products. Dealers cannot introduce wood door products that are prone to corrosion. There are also some county-level and town level door and window dealers, whose consumption capacity is limited in the region, but they are acting as agents for high-end door and window products, which are difficult for consumers to accept, resulting in price without market, sales volume cannot go up, and operation is difficult to maintain. Consumers are the main body of the market. Franchisees of aluminum alloy doors and windows must accurately grasp the market demand and adopt sales strategies in line with the actual situation in order to remain invincible. Guangdong Yidun has a complete supply chain of doors and windows, and its products are diversified. You can choose any quantity, medium and high-end, so that franchisees will not miss any business opportunities

actively participate in the training of door and window enterprises

most door and window enterprises will conduct regular training for their franchisees. Many franchisees despise this type of training, thinking that they are familiar with the door and window industry and know the sales skills, but when it comes to selling products to customers, they ask questions and don't know, which seriously affects the sales performance and the user experience of consumers, and has a relatively bad impact on the brand accumulation of door and window products. In fact, participating in the regular training of door and window brand enterprises is not only a place to learn corporate culture and business strategies, but also the key to understand the latest products and policies. Moreover, as a middleman, franchisees should not only pay attention to the needs of customers, but also actively establish good relations with upstream enterprises and strengthen communication and cooperation. No one wants to be the microphone between upstream enterprises and downstream customers, which is unprofitable

make a quick attack to change the sales strategy

franchisees should not wait for the sales concessions from the manufacturer to promote, but should make a decisive attack and even prepare for sales in advance according to the local actual situation, such as when there is a real estate launch, or when there is news of building a residential area. Highlight "fast" and seize market share. First, the brand can be more easily remembered by others

make good use of sales tools

times are changing, and sales tools are also diversifying. In the Internet age, making good use of various Internet tools such as wechat and Weibo can effectively promote products, and consumers are willing to accept it. In order to win a place in the aluminum alloy door and window market with numerous competitors, complacency will only defeat you. Having a keen market tentacle, strengthening communication with manufacturers, appropriate marketing strategies and making good use of sales tools are the shortcut for franchisees to make continuous progress and obtain return on investment

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